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WHAT I DO

The creative idea and the loading dock.

Most people can hold one or the other. The work is holding both — knowing what the thing should feel like, and knowing what has to be true at 6am for it to feel that way.

I work at the operations level. That means building the plan, the systems, the vendor structure, and the run of show — and building them so the people executing on the day don’t need me standing behind them.

01

Event development & operations

From a rough concept to a fully structured event your team, your venue, and your vendors can execute cleanly.

  • Concept and format development 

  • Venue sourcing, negotiation, and coordination

  • Vendor sourcing, contracts, and management

  • Sponsor integration and deliverable tracking

  • Registration, ticketing, and guest flow

  • Food and beverage coordination

  • Run of show and production schedule

  • Staffing plans and volunteer structure

  • Signage, collateral, and event materials

  • Budget build and management

  • Handover briefing for whoever runs the day

  • Post-event debrief and reconciliation

02

Operations & systems

Most small teams don't have bad processes. They have processes that live in one person's head.

  • Concept and format development 

  • Venue sourcing, negotiation, and coordination

  • Vendor sourcing, contracts, and management

  • Sponsor integration and deliverable tracking

  • Registration, ticketing, and guest flow

  • Food and beverage coordination

  • Run of show and production schedule

  • Staffing plans and volunteer structure

  • Signage, collateral, and event materials

  • Budget build and management

  • Handover briefing for whoever runs the day

  • Post-event debrief and reconciliation

03

Project management

For work with a finish line, multiple people involved, and too many moving pieces to leave unmanaged.

  • Timeline development with real dates and named owners

  • Cross-functional coordination

  • Stakeholder management and communication

  • Deliverables tracking and accountability

  • Budget tracking and reporting

  • Risk spotting before it becomes a red flag

ALSO AVAILABLE

Booth & Small-Scale Launch Support

For vendor booths, pop-ups, and small launches that need help with setup, signage, pricing, POS, inventory, customer flow, merchandising, and the practical details around getting something out the door.

WHO IS THIS FOR

People with something complicated and no system holding it.

  • Companies and brands running an event, a launch, or an activation without a dedicated operations person

  • Leadership teams who need to be present at their own event rather than running it

  • Agencies and production partners who need an operations layer behind the creative work

  • Venues that need programming, coordination, or tighter internal systems

  • Small businesses launching, opening, or going to market for the first time

WHAT YOU ACTUALLY GET

Documents that get used, not filed.

  • A timeline with owners and real dates

  • A vendor list with contacts, terms, and who's chasing what

  • A budget tracker that's current, not aspirational

  • Intake forms and workflows your team can run without me

  • A handover briefing for whoever's on the ground

  • A debrief that says what to do differently

WHAT I DON'T SELL

Day of coordination.

If I’ve helped build the event, there’s a good chance I’ll be there when it happens. I’m perfectly happy in a T-shirt and tennis shoes, sweating through load-in if that’s what the job requires.

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What I don’t sell is stepping into someone else’s plan at the last minute and calling that operations.

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My work starts earlier — building the timeline, vendor structure, budget, responsibilities, systems, and run of show that make the day itself runnable.

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I’m also not a venue, caterer, or AV company. I source, brief, coordinate, and manage those partners when the project needs them.

ENGAGEMENTS
How this gets priced
SHAPE
HOW IT'S PRICED
PRICE
Discovery session
flat fee
$300
Systems Build
fixed scope, fixed fee
Starting at $1,500
Defined Project
scoped and quoted before work starts
Starting at $2,500
Ongoing Support
monthly, three-month minimum
Starting at $2,500/mo

Every engagement is scoped before work starts.
You’ll know what I’m responsible for, what you’re responsible for, what’s included, and what it costs before we begin. If it's small enough that you don't need me, I'll say so then.

ALSO
Part of The Wesa Collective

The Swag Bag

Branded gifting and event swag built around your people, your language, and the occasion.

The Kits

Rental activations with the concept, setup, and practical details already worked through.

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